Why BNI?

OUR MISSION

The mission of BNI is to help members increase their business through a structured, positive and professional referral marketing program. Our program enables members to develop long-term, meaningful relationships with quality business professionals.

BY THE NUMBERS

Globally

With over 270,000 members in 9,500 chapters worldwide, we are the world’s leading business referral organization.  In 2019 alone, BNI members generated $16.7 billion in revenue through referral business. Members are supported by a global team that provides training, structure and the technology needed for success.

Locally

North Alabama BNI region spans Birmingham, Tuscaloosa, Huntsville, Madison, Decatur, Anniston, Gadsden, Florence, and the Shoals. In 2019, Northern Alabama BNI generated $42.3 million in revenue through referral business. Our Members are supported by an incredible leadership team that cares about member success and believes in the BNI system.

OUR CORE VALUES

BNI is built on a set of guiding principles. These principles form the foundation on which members interact, conduct themselves and fulfill their goals. At BNI, we're Changing the Way the World Does Business^®.

Givers Gain^®

Be willing to give first, before you expect to gain. Like the farmer who must plant seeds before crops will grow, you must invest first. This is often difficult to follow if you grew up in a transactional culture; however, giving unconditionally yields the best results.



 

Building Relationships

No one is successful by themselves. Learning to develop relationships, creating a support network, and always growing your business network are the keys to success in business and in life.



 

Lifelong Learning

Your value grows as you develop your knowledge and skills. Our world is in a constant state of change. When you're learning, you're creating forward motion. Create a curriculum based on the person you want to become and follow that curriculum to get yourself there.



 

Traditions + Innovation

Traditions are your foundation. Innovations are your opportunities. Always keep your feet firmly planted with your traditions while you reach to the sky to create innovation. 



 

Positive Attitude

Consistently finding the good in everything that occurs propels your life beyond setbacks. Those who see the best in situations, themselves, and others magnetically attract people, opportunities, and wealth.



 

Accountability 

The only way to build trust is to make promises and keep them. Rather than expecting others to believe and accept your word, demonstrate who you are. Do this by accepting leadership roles and following through on promises, even when it appears no one is looking. 



 

Recognition

Share your appreciation for others' accomplishments: for themselves, for you, and for your organization. Recognition is fuel that builds organizations and societies. The one who masters the art of recognition attracts a strong network.