We build local referral networks that do your selling for you.

Every business
needs customers.
Whether you're starting out, maintaining what you've built, or ready to grow, quality leads are everything— and getting them is tough.
Maybe you’ve tried a new website, social media, SEO, ads, mailers, or cold calls—anything to be seen. The thing is, getting noticed is just your first hurdle. Earning trust is twice as hard.

People don't believe ads.
They believe other people.
That’s why BNI Alabama helps you build a network of local referral partners—people who are in conversations all over your community, listening for the perfect moment to say: “I know exactly who you should call.”

Visit a Chapter   Visit a Chapter
 

★★★★★
[Joining BNI] was a game-changer for me as a new business owner.
– Janel Boshoff, Ace Handyman Service
★★★★★
Through BNI, I've built a network that I can recommend to my clients.
– Brian Westmoreland, Advantaclean
★★★★★
I have a trusted team of experts in various professions that I can rely on.
– Alan Ragala, Director of Client Happiness
How it works.
How we network may surprise you—in the best way. There’s no schmoozing, no icebreakers, and no being sold to. Instead, our Chapter meetings prioritize:
People
People
Everyone here knows hard work, long hours, and sacrifice—and also the purpose and freedom that come with building your own thing. There are no egos or sales pitches—just a shared belief that generosity is the best way to grow.
Process
Process
There’s a reason this works: it’s intentional. Every Chapter follows a simple weekly rhythm—structured meetings, one-to-one connections, clear goals. Each part of the agenda has a purpose, so your time is more than productive—it’s profitable.
Proof
Proof
We don’t just hope for referrals—we track them. On average, 1,030+ Members generate 38,378+ referrals, leading to more than $76,403,896+ in closed business each year. Accountability is our insurance, but Givers Gain® is our drive—we show up for each other.

 

You’re invited to visit a local Chapter anytime. 
 

Visit a Chapter    

 

In Alabama, 50+ Chapters and 1,000+ Members pass tens of millions in referred business each year— supporting local companies like these.

 

                                 

 
“Everything I know about running a business, I learned from a BNI Member.”
Meaghan Chitwood, Executive Director, BNI Alabama
Meaghan speaking
Hi there, I'm Meaghan.
Today, I'm the Executive Director of BNI Alabama, but I first walked into a Chapter meeting more than 20 years ago as a young professional launching my own business. I came desperate for referrals—and I found them. Within six months, those referrals gave me the momentum to leave my corporate job and leap fully into entrepreneurship. What blindsided me was everything else happening in that room: the mentorship, the accountability, the friendships.
As an engineer, I loved the precision—a structured system where every minute served a purpose. As a human, I thrived on the authentic connections. That blend of rigorous process and real relationships is what makes BNI so powerful and why I'm still here two decades later helping others discover that same transformation.
Before you visit, you may be wondering…
How much does it cost? +
 
Can I really fit BNI into my week? +
 
What kind of results can I expect? +
 
How do referrals actually happen in BNI? +
 
Is BNI just another networking group? +
 
Will my competitors be in the room? +
 
Is BNI really a proven system? +
I’m not a “salesy” person. Will this still work for me? +
 
What if I’m not great at giving referrals right away? +
 
What if I’m just starting my business? +
 
What if I’m already getting a lot of leads? +
 
Is BNI just about making more money? +
 
What do I need to know before attending a meeting? +
 
How do I find the right Chapter for me? +


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